- About the Course
- Your Game Plan
- Before we begin...
- Defining Your Target Audience
- Basic Ideal Client Information
- Ideal Client Needs
- Connecting with your Ideal Client
- Ideal Client Attributes
- Putting it Together
- Where are they?
- My Target Audience
- Your Target Audience
- Defining Your Brand Message
- What is your Why?
- Key Messages
- Your 5 Key Messages
- How to Create Content that Reaches Your Target Audience
- Pillars Brainstorm Freebie
- Stretch your Content
- Importance of Social Media
- Tailwind Tribes
- Email List
- Why Wedding Planners Need a Blog
- Blog Post Template
- Head Line Rehab
- Content Upgrades
- How to Plan your Instagram
- Calendar PDF
- Blog Template
- Instagram Growth
- Pinterest Growth with Tailwind
- CoSchedule Video
Blog and Social Media Planner (printable)
Downloadable and printable social media planner, ready for your binder. Includes: Blog post planning template, links to include, affiliate planning, social media sharing, content calendar & key message blog post brainstorm plan.
Social Marketing Plan Video
Watch as I take you through how to plan your blog post, what to include in your posts, where to share your post, how often to share your post and how to fill the rest of your month with content.
Free Access to a Private Facebook Group with Other Students
Join the private Facebook group to connect with other students where you can ask them and myself questions.
You're a wedding planner, designer or florist
You feel like Social Media is just a waste of your time
You just don't understand the technical aspects of each platform
You feel like you are spinning your wheels but you're not seeing any growth
You're not reaching the right type of clients you ideally want to work with
From Meagan: “Serendipitously, the wedding industry has always managed to sneak into my life, regardless of my line of work. In a perfect world, my dream was to work as a pastry chef. To be the person that always smells like vanilla and spends her days decorating elaborate wedding cakes. Four AM mornings, not my thing. Instead, I enrolled in business school, where I studied and graduated from Sales and Marketing. The artistic streak remained in my blood long after I left my wedding cake fantasy, which led me to the world of hair and makeup. I found success by running a mobile HM&U business, but still wanted to become more involved in the technicalities of a wedding day. That’s when I found WPIC, and really launched the career of my dreams. Part of my success as a wedding planner leads back to my education in Sales and Marketing and numerous hours of research to stay up to date with changing platforms and algorithms. Having the ability and skills to complete a job, is much different than having the ability to run a successful business. After realizing that so many capable wedding planners were not able to find success in managing their business, I became passionate in helping and encouraging others. I’m currently producing a “Social Marketing for Wedding Planners” course that will educate wedding planners in every aspect of social marketing, from Blogging to Instagram and Pinterest, as well as the (now) smaller social media platforms that you we can still make work for us. I have a fierce love for teaching everything I know, and I can’t wait to share that with you.”